When you’ve spent the last 6-7 years of your life helping to build successful search engine optimization/marketing firms, you tend to learn a few things about what works and what doesn’t work.

Now that I am an independent consultant, I’m finding great satisfaction in helping other SEO/SEM firms evaluate their business and put in place plans and strategies that will help them grow. There are dozens of different issues that I have faced and resolved in my career and they appear to be common among other firms too. On that basis, I wanted to share with you the Top 10 mistakes I’ve seen search marketing firms make over the years. Hopefully, you’d find one or two ideas (and maybe all ten!) useful.

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