I don’t get it. What’s the point of Zune? Where is Microsoft going with this new device? Do they even expect to have even the tiniest success with this product? After having my first encounter (at a local Staples) with Microsoft’s new Zune media player I have to admit, I just hate this thing. Brown? Why would anyone want a brown media player? Color choices aside, Microsoft’s effort with the Zune is not only ill timed but badly conceived. Here are four observations so far:

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