Top 10 Luxury Car Companies with the Best Dealerships
Kirk Sladen sent one of his car sales associates nearly 100 miles away just to help customers set up the garage-door opener in their new Lexus. It's a task that might have been just as easily accomplished over the phone, but personalized service such as this is "just the cost of doing business," says Sladen, general sales manager at Newport Lexus in Newport Beach, Calif.
The perks at some luxury car dealerships are beginning to resemble those of a social club or spa, as they struggle to boost business in an increasingly tough environment. “Some even have a putting green, cappuccino bar and nail salon,” says George Peterson, president of the automotive research and consulting firm AutoPacific. “A lot of it just has to do with ambiance.”
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