Wednesday, after too many consecutive hours in front of the computer, I succumbed to a blogger rant about Web 2.0. My post is tepid and probably the least interesting thing I’ve written on this blog. I am completely embarassed about it. But to my chagrin, it is receiving steady traffic. Possibly because I list the names of several dozen companies in the rant… Yikes!

I suppose what I can learn from this lesson is a well known point. Nothing drives traffic like controversy. Whether or not you’re blogging anything remotely accurate, the mere whiff of a fight sends all the children running across the playground to view the spectacle. And the strangest part is, no matter how cruel or inappropriate a blogger is (and regretably I include myself here), their blog nearly always benefits from the increased traffic, links, SERP, rankings, and discussion. It got me thinking and I decided to compile some earlier posts to create…

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